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How the ‘jobs-to-be-done’ theory will change how you think about your life

How the ‘jobs-to-be-done’ theory will change how you think about your life

In Clayton Christensen’s book, How Will You Measure Your Life, he talks about his jobs-to-be-done theory. The theory states that when a consumer (me or you) buys a product, they buy it to perform a particular job.

by × April 30, 2013 ×

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